Murals + Branding
Lead Muralist & Visual Artist
Mas Taco Bar, Sacramento, CA
Mas Taco Bar’s vibrant ambiance is shaped by my hand-painted murals, created in collaboration with Yellow Brick Group. Blending cultural narratives with contemporary design, I crafted intricate, colorful works that honor tradition while defining each location’s unique character.
Fieldwork Brewing Co. East Bay, Sacramento, CA
At Fieldwork Brewing Co., I crafted bespoke murals across East Bay and Sacramento locations, blending art direction with brand identity. Working closely with the marketing director, I designed hand-painted visuals that enhanced the customer experience and reflected the brewery’s craft and community spirit.
Fire Wings, Sacramento, Berkeley, CA, Houston, TX
As FireWings' Visual Designer, I shaped its bold brand identity across California, Colorado, and Houston. From logo design to hand-painted murals, I crafted a high-energy aesthetic that enhanced each location and boosted social engagement. Through dynamic visuals and strategic design, I helped Fire Wings leave a lasting impression.
Jacks Urban Eats, Sacramento, CA
As Visual Designer and content creator for Jack’s Urban Eats, I modernized its brand while preserving its California charm. Joining in 2014, I refreshed its visual identity and led Instagram growth through strategic content and engagement. My work strengthened the brand’s presence both in-store and online.
E-comm + Digital Design
Lead Muralist & Visual Artist
wisdomcollective.net, New York, NY
I designed and launched an eCommerce platform for Karen Cadiero-Kaplan, optimizing UI/UX, branding, and product presentation. Through research, wireframing, and collaboration with developers, I created a seamless shopping experience that connects her expertise with her audience.
Lead Muralist & Visual Artist
AVL, Sacramento, CA
As Lead Designer at AVL, I built the brand identity from scratch—crafting the logo, typography, and visual elements. I launched and optimized its Shopify storefront, expanded reach via TikTok Shop, and designed packaging that elevated user engagement and conversions.
"Working with Irubiel was a game-changer for my Shopify store. His illustrations perfectly captured my brand's essence, delivering quality and creativity beyond expectations. Highly recommend!"
– Samuel Rose, Designer @bsrbrand
"Collaborating with Irubiel has been seamless and impactful. Whether it’s branding, mural work, or digital design, his creativity and professionalism make every project a success!"
Glenda M. Founder @Uppercloudmedia
"Irubiel’s dedication and work ethic are unmatched. His hand-painted artwork brought a unique charm to our East Bay and Sacramento locations, always delivered on time and exceeding expectations. A true professional!"
– Barry Braden Founder @fieldwork
"Irubiel is an exceptional graphic designer whose creativity and professionalism are unmatched. His ability to understand our vision and bring it to life with stunning visuals sets him apart. His work has consistently exceeded our expectations, and his attention to detail makes him an invaluable asset to any team. Highly recommend!"
– Jess Rhodes, CEO, JSR Strategies
